who we Are

Prince Capital is a private investment firm and family office focused on direct investments in lower middle-market service businesses and late-stage, high-growth technology companies. We invest our own capital and selectively partner with trusted co-investors.

In the tech space, we focus on venture-backed businesses approaching inflection points. In the services sector, we back essential businesses where we can add real operational value.

Our Mission

To be a reliable partner for business owners by providing capital, strategic support, and a long-term mindset.

Our Values:

  • Integrity over ego

  • Strategy backed by execution

  • People-first partnerships

  • Direct, honest communication

Our Story

Founded by Alex J. Prince, a lifelong entrepreneur and investor, Prince Capital was built to bring clarity and flexibility to an often opaque investment landscape. With experience across Wall Street and Main Street, our approach bridges capital with execution.

Our Approach

We move fast, stay aligned, and invest where we can add meaningful value—whether that’s helping a founder step back or scaling a company to its next chapter.